Strategic Thinking On Development Of Tourism Industry In Baoji City

Tourism is an important industry in national economy. It plays a significant role for a region in stimulating economic growth, improving urban infrastructure, expanding employments, promoting city image and raising social culture. In recent years, as an industrial city, Baoji Municipal Party Committee and the City Government have made a strategic aim of building a famous tour city to propel the society developing in a comprehensive, balanced and sustainable way under the increasing restriction of resource, market and ecology. With tourism as a leading role to promote the tertiary industry, the tourism industry in the city presents a fine situation with rapid development. But, comparing with the advanced areas, tourism in Baoji has not been made bigger and stronger. Problems exist in varies degrees such as the economic output of tourism is small, the level is limited, the system is not smooth and its vitality is not enough. The essay aims to analyze the development of tourism industry in the city. It studies the development ideas and target location, proposes the development emphasis and work moves and tries to provide some references for the development of tourism industry in Baoji city.Through analyzing of the city profile and the tourism development status, the essay proposes the functional location and strategic goals of tourism in Baoji, including the guiding ideology, the general idea, the strategic goals and support, the marketing policy, the strategic steps and emphases, etc. The general development idea is to excavate and utilize two resources of culture and scenery, to persist in three drives of government guiding, enterprises following up and the society propelling, to enhance the brand recognition of the hometown of Emperor Yan, the oriental Buddha capital, the Central Park in Qin Mountain and the western paradise city, to adhere to five strategic of city tourism, planning guiding, urban and rural tourism, the promotion of culture of quality and tourism function, to construct five plates, including a comprehensive tourist site of Famen Temple and Taibai mountain, a city tourist site of Qin mountain, a historical tourist site of Zhougong Temple, Wuzhangyuan and the Fishing Platform, a scenery tourist site of Guan Mountain grassland and hill and water tourist site in Lingnan, to implement the development and promotion project of eight tourism industry. That means to construct Famen Temple of the world Buddha capital, to cultivate the Taibai Mountain of the No.1 mountain in North China, to build cultural industry zone of Zhou and Qin Dynasty, to promote the theme park of the Chinese rites, to build a cultural city for the global Chinese, to rebuild the Palace of Emperor Yan, to make a home of the folk arts and crafts, to quicken the county tourism industry.In order to guarantee the implementation and development of tourism industry, safeguard mechanism should be strengthened from the aspects of adherence to governmental leadership, institutional reform ,innovation of working mechanism, strengthening of security elements and team building and increase of financial support, etc. Meanwhile, more research should be given to reinforce the financing for the development of tourism industry and system-mechanism innovation so as to resolve the outstanding problems and difficulties facing the tourism development.