Study On Alternative Tourism Development Under The Background Of The Harmonious Social

As people living standard rise and tourism demand upgrade, Alternative tourism began to appear. Compared with the traditional tourism, Alternative tourism is a new type of tourism, which cannot apply the traditional tourism development theory. Domestic and foreign scholars hadn't done on the alternative travel related theory research systems.This article is for the study of Alternative tourism related concept and how to develop problems from the New angle of Harmonious Social Construction.Based on the definition of the Domestic and foreign "Alternative tourism" term's evolution researches are reviewed, the concept is redefined. Cite the Alternative tourism existing forms, and divide them into six categories. Compared with the Mass Tourism, Theme Tourism, Special Tourism, the basic features of Alternative tourism is summarized. According to the Alternative Tourism Development Theory, The paper make the "M-R-P"analysis, namely market analysis, resources analysis, problems analysis. Finally, on the assumption that harmonious society building,the thesis puts forward countermeasures, including guiding ideology,the principles of development, Alternative Tourism development modes, and propose the exploit suggestions from four aspects, include the government, the enterprises, the market, and the scientific.