Research On The Development Strategy Of Ningbo Airport Logistics Park

Since the establishment, through the implementation of"Developing the City with Pork and Promoting the Pork with the City", the throughput of Ningbo sea port logistics has ranked in the 8th in the world due to advantaged natural conditions and powerful economic support, and Ningbo has also developed into a flourishing coastal city. However, as the fast development of sea port logistics, the development of Ningbo airport logistics falls behind relatively, although Ningbo Airport had experienced fast development in recent years, the volume of freight ranked the 5th in Changjiang River Delta and 2nd in Zhejiang Province, restrained by the flight course, land and environment, airport logistics has lagged development with relatively small size, and the comprehensive effect on promoting the city and industry wasn't thoroughly exerted, which had become a"short slab"which restrained the economic development of Ningbo. Therefore, Ningbo People's Government has taken a series measures recently for accelerating the development of airport, powerfully supporting the aviation industry for changing the pattern of"Big Port and Small Airport". After the financial crisis, it faces the excellent opportunity of powerfully developing airport logistics for Ningbo People's Government, Ningbo Airport Logistics Park requires specifying the development direction and confirming the enterprise development target and action plan with special strategic research.The thesis starts from the theoretic research on airport logistics park, and introduces the theory, functions, development history and the basic planning principle of airport logistics park; and analyzes the actual situation and trend of the domestic and foreign aviation logistics development as well as the development situation of Ningbo Airport Logistics Park, presents scientific forecast on the development of aviation logistics in the future. The thesis also analyzes the external opportunities and threatens as well as the internal advantages and weakness of Ningbo Airport Logistics Park by applying SWOT method. According to the SWOT analysis and the environment of logistics park as well as the target of Ningbo People's Government in"Developing Both Sea Port and Airport, and Driving with Two Wheels"for promoting the adjustment of industrial structure, in accordance with the Ningbo"Eleventh Five-Year Plan"and"Ningbo Modern Logistics Development Plan", identify the development thought of Ningbo Airport Logistics Park, research the development direction, present the development strategy and provide a reference for the decision-making layer of Ningbo Airport Logistics Park.The thesis constitutes the general development thought and target through analysis, which is to completely cooperate with Ningbo Leshe Airport, construct the Ningbo Airport Logistics Association for constituting the industrial standard with the support from Ningbo People's Government for developing the airport logistics park as the infrastructure with assembling logistics industry, promoting the development of Ningbo aviation logistics, and developing into the bridge for connecting the aviation transportation area and aviation industry area.