Research On Risk Prevention Of Commercial Real Estate Invest Based On Alliance Mode

Commercial real estate is a basic upstream industry of the commercial economic chain, it plays a huge role in driving the urban business restructuring, upgrading and regional economic development .the healthy operation of commercial real estate is a guarantee to promote the urbanization process and accelerate the development. of trade circulation in China. At present, commercial real estate development model characterized by the League is more and more respected, but although the model based on Alliance can effectively avoid risks, it also has risks. Identifying their risk types, studying the risk assessment methods and finding risk prevention measures have great significance in raising the Alliance success rate of commercial real estate development.Alliance model is the combination of real estate development companies and large commercial enterprises. It establish strategic alliances to achieve "powerful combination complementary resources, risk sharing". Real estate investment risk based on Alliance can be classified into projects running risk,project financing risk,project exiting risk.. Project exiting risk contains operation exiting risk and environmental withdraw risk. Project financing risk can be divided into financing policy risk, inflation risk, financing failing risk, the risk of high price of land. While the project operation risk contains the risk of urban planning, the risk of failure in market research studies, the risk of major conflict of main shops and project risk, partner selection risk, small investors risk.Risk matrix method is a risk assessment that combines qualitative analysis and quantitative analysis. It identify the key risk factors of integrated risk .It takes into account both the loss of the risk and risk probability, so the conclusion is more objective. This article study the combining of how to use the risk matrix method and AHP assessments to evaluate the overall risk of commercial real estate of Alliance model. We also study risk assessment process based on Xuzhou Wal-Mart's commercial center project.Finally, the paper put forward specific risk prevention measures based on risk types.