Evaluation And Preliminary Designe Of The National Tour Route

China National Tourism Administration proposed the conception of national tour rout in< Preliminary Proposal of The National Tour Route>,which has formulated the purpose,principle and significance of the national tour route and and put forward twelve lines be selected. National tour route has a clear tourism image and covers a large region,which can integrate the scattered tourism image of the region and make an inevitable impact on our China's provincial level tourism corporation and tourism spatial structure.Therefore,in the view of region,the paper evaluates the regional development basic of the twelve lines using the AHP method and make a sequence of the lines,which can give a reference for the selection of the national tour route.In order to make a foundation for the design of the national tour route,the paper establishes a datebase of the tour routes nodes.The paper starts from the definition of the national tour route which is got from the analsis of tour route and the proposal,and then summarizes the feature and influence. On this basis,using the AHP method,highlighting the regional characteristic builds the regional development basis assessment index systerm of the national tourist route.The index systerm is composed of regional economic base sub-systerm, regional tourism resources base sub-systerm, regional tourism market base sub-systerm, regional tourism industry base sub-systerm, regional transport infrastructure base subsysterm and 29 basic indicators.The assessment modle of regional development basis is bulit after detemination of the index weight.Apply this modle to evaluate the regional development basis of the 12 alternative routes of the national tour route.The index date of each alternative route is the arichmetic average of the provinces covered by the route.After quantitative evaluation,through deeply analysis of the assessment results of the whole systerm and the sub-systerms, divides the 12 alternative routes into four types:mature national tourist route, resources prominent national tourist route, history prominent national tourist route,potential national tourist route.According to the evaluation result and the division of alternative routes,give the develop suggestions for routes choice.Recommend that release the mature national tourist route directly,devlope resources prominent national tourist route with priority, emphasize the input of history prominent national tourist route development, don't develop potential national tourist route currently.In the aspect of route design,since the nationa tourist route is a complex systerm of tourism cities and scenics,the characteristics of the route resources and images should be taken into account when choose the route nodes.So,the paper build a datebase of the important nodes of cities and scenics in the view of region,and make a case study of "Beijing-Hangzhou Brand Canal",probing specific design method and pattern of the national tourist route.Finally, based on the comprehensive evaluation and the route design,propse the national tour route development countermeasure from planning and management aspects.