The Study Of C Company Customer Relationship Management Strategy

C Company, established in January 18, 1990, was one take researches, develops, products and sales vaccine as the main business service high tech company. Compares with other medicine product, the vaccine is one relatively quite special drug. For OTC and non-prescription drugs, its main function is to provide treatment for the people who have been sick, mainly for specific use object people with the disease. For the vaccine, it applies to healthy people for not sick, its usage scope and toll which outweighs the drugs. So the country requires vaccine production for a much higher standard. Therefore, the vaccine development and formation is also a high investment, high risk, and high income industry.Changchun immortality Biotechnology Company from the beginning of establishment of, until now have experienced more than ten years of development. During the ten years of development process, the company has accumulated a lot of customer resources. These clients resources becomes the enterprise profit, is also an important source of enterprise for the survival and development foundation in the market fierce competition. Specifically, these customers can be roughly divided into three categories: Medicine distribution enterprise, regional centers for disease control and prevention and the terminal consumers. Although Changchun immortality biotechnology company in customer relationship management made many efforts, whether in the position in the company, or the hardware system resources support -- introduces customer relationship management systems, but the company's customer relationship management still has certain problem, for example the customer hierarchies lack of scientific method, customer relationship management and enterprise's overall development strategy of the separation, customer loyalty should be further enhanced, etc. These problems are restricted the company of customer relationship management and improving the overall level. This article from the angle of the customer relationship management, summarizes and reviews Changchun immortality biotech company customer relationship management status, and points out the problems, eager to improve existing customer relationship management level, promotion enterprise's core competitive ability. by introducing CRM enterprise strategic projectThis paper used the literature review, the normative analysis and case discussion combination of research methods. First, we reviews contrasts and analysis the customer relations management related to basic theory; Secondly, we made a summary and analysis for Changchun immortality biotech firms operating condition, customer relationship management status and existing problems; Thirdly, we eager to improve enterprise customer relationship management status by introducing "put forward by the customer as the center" the CRM strategic projects; Finally, the paper points out the key of ensuring successful implementation of CRM strategic projects are the human resources ,require capital and risk control triple safeguard.