Northeast China Marketing Tactics Of "Yi Dian Tong" Smart Audio Guide

Shen zhen"Yi Dian Tong"Teaching instrument company ltd. was set up at Nan shan district in February 2008, and production EX explosion-proof Digital language learner. In April 2009, the company moved to shenzhen sha jing starting, and started smart audio guide project development and production. Over the years,"Yi Dian Tong"focuses on audio guide project, in order to solutions and the design development of audio books, which is a rare inside the industry education electronic manufacturer apparatus. The company has made a higher reputation, the enterprise strength is going from strength tostrength inside the industry. Although some smart audio guide project production entry threshold is higher, but at relatively high profit level and the prospect of seduction, more and more enterprises to join competition, this is some smart audio guide project facing the most direct, the most brutal competition.Implementing the general insists the core technology differentiation product strategy, and build the product with the leading technology of the core competitive ability, industry within the first to launch with recording, answer read, and read the point comparison function, the first to launch can"adjust a sleep function" and "digital variable speed function" smart audio guide. As the company's northeast offices, the production achieved good effect in promotion process, this paper markets marketing situation; northeast marketing environment; marketing competition condition; marketing strategy, and puts up a detailed analysis. Established next job key:1. Building and maintain a good goal treatment channels in baby accessories. After initial fumble through implementing, the main attack directions are struggling to find new markets. The biggest local store cooperation, received a certain effect. The next job keys are:A. Completes the communication, the training work regularly.B. The prompt solution post-sale question, avoids dealer's extra worries.C. Sets up the brand image, and expands the popularity.D. Strengthens communication and the relation between the sealsmen.2. Complete the book outlet making experiements, in order to quickly expand.What is needed is tourists abundant, expenses reasonable books management place, set up shop in implementing all products mainly through general, complementary with implementing the upgrade books, to increase profit point also can be appropriately increased kid-learning, repeater and other products, and cooperate with some educational toys, chess. Calculate the book channels as soon as possible, the profit counters cultivate their balance of the successful manager, in other urban rapid replication mode by implementing the promotion, general price advantage to read the pen of the traditional capture points positions.3. Make stronger a good figures outlet, raise channel of distribution to click.Digital channel has its unique point-of-sale read pen advantage: high, often jobholders for some reading machine for the customers to download material, a procedure is very familiar, due to the perennial engaged in selling digital products, electronic products, the performance of the product knowledge training master quickly effortless, the next step is to increase, especially in the cities, the digital channels online construction, and deal this piece growth.4. Promoted the distribution toy channel, and pays special attention to the key point.Focus on self-support stores and business upon large stores clients, also only these customers can be a little read consumer groups of potential consumer pen likely. But toys to operators on channel product knowledge training goal, to make them overcome traditional afraid bother thinking. 5. Grasp other outlet construction, discover new of business opportunities.With the increasingly popular online sales, e-commerce has become a new kind of purchase, volumes are also increasingly enlarged.