Research On Hubei Animation Industry Roadmap

With the development of multi-media computer technology and the Internet techniques, computer graphics comes into existence. And the digital media-based animation industry, which bears all the characteristics of contemporary intellectual economy and involves various industries such as mass media, science and technology, arts, commerce and entertainment, is deemed as the most promising sunrise industry in creative economy in the 21st century.Hubei Province, with its abundant and profound cultural resources, possesses the unique privileges in selecting and exploring themes, conceiving and constructing the derivative products in animation works. The administration of Wuhan City, also gives prominence to the development of creative industry, and lists it among the significant Pillar Industries with One-hundred-billion Investment. The correspondent developing programs, the matching supporting funds, as well as the backing policies formulated by each urban district are put in place thereby. So far, there are approximately 120 representative enterprises in animation creative industry. An integrated chain of animation industry, from programming, scenario drafting, platform researching, animation making, IVAP (Internet Value-added Provision) operating, derivative products developing, staff training, has taken its embryonic form. The gross output of Hubei animation industry of year 2010 exceeded 1,6 billion Yuan, rised by 60%.Technology Roadmap is a strategic management tool depicting the prospect of a particular field. By applying the scientific methods in setting out the roadmaps of animation industry, this thesis aims at giving technical supports for promoting the industry, providing advanced and scientific management tools for the progress of enterprises, offering references and suggestions for the decision-making of the government, and ultimately tracking out a faster and better way for the development of animation industry in Hubei Province.This essay firstly summarizes the manufacture principle of technology layout and general situation of Comic and Animation industry. It provides reference for development of Hubei Comic and Animation industry through analyzing development situation of the international and domestic Comic and Animation industry. Secondly, it advances development strategy for Hubei Comic and Animation industry on the analysis of development superiority, weakness, chances and threats it might confront with SWOT analytical method. Thirdly, base on the Hubei Comic and Animation industry current situation, it abstracts market demand factors, industry target factors, technology barricade, research demand projects, and draw out technology layout. In conclusion, to develop Hubei Comic and Animation industry, it suggests attaching importance to original, developing theme, forging Comic and Animation brand, improving industry chain, cultivating qualified personnel, emphasizing property right protection and improving policy and regulation.