A Study Of Development Strategy About Consumer Digital Products Of The Maturity

Digital consumer products of the Global is Developing steadily, and has Huge market potential. Product updates rate is constantly accelerating and new concepts and technologies come out one after the other. Rapid developing in productivity and technology, an undercurrent of product homogeneity has quietly struck almost all areas of consumer products. In the fierce market competition environment, how to develop a product which is good in the market performance, welcomed by the users of products, has become the focus in the industry and academia.Based on the theory of the product life cycle, the development strategy of the consumer digital product is summarized and evaluated by the means of strategy evaluation. In this article a lot of procedures and methods is from the practice of many enterprises.Development strategy of the consumer digital product has huge potential and commercial value in consumer product development area. This article is a good methodology reference for the related enterprise to carry on the product.