The Appraisal System Researching On The Competitive Power Of Electronic Commerce Website

On the aspect of global economical trade development, the development of electronic commerce will become an important impelling force. Electronic commerce website is the platform of developing electronic commerce, which affects the entire electronic commerce development. We must enhance the competitive ability of electronic commerce websites to make it more and more perfect and keep it unceasingly developing.The electronic commerce website is the basic way that carries out the electronic commerce activity. It is "the gateway" for the hypothesized world. It is also "the base" where the enterprise carries on the electronic commerce transaction and the network marketing. In addition, it is the onstage for the electronic commerce system. Establishing a whole electronic commerce application system is a necessity of setting up advantages in the future and an opportunity for improving competitive power of its own. In the opinion of the cognitive situation of the electronic commerce:there will be more enterprises and the departments which are in need of being provided the electronic commerce service. So the future market demand will be big. At present, infrastructure service of the website is the most in need. The advantages that are created by developing the electronic commerce are eagerly concerned.In recent years, the electronic commerce website has emerged massively, however, because of lacking the correct theory and the appraisal system, manufactured in a rough way and the low efficiency are the common problems of the present enterprise websites. Various demands have promoted the development of the research and the practice for the appraisal vigorous development. The appraisal of the electronic commerce website competitive power is developing in this trend. This article is studying such contents as follows:First, this article introduces the developing situation of the electronic commerce website and elaborates the basic theory of the electronic commerce website competitive power which mainly introduces the electronic commerce website and the competitive power theory as well as the electronic commerce website competitive power's assessment method-- analytic hierarchy process. All of the theories are forming the base to set up the system of the competitive ability of electronic commerce website.Second, based on the theories about the competitive power above as well as the predecessors'inductions regarding influencing factors of the competitive power, the writer has constructed the initiating appraisal system of the commerce website competitive power. Then we get the relating data by the way of handing out the questionnaires and being appraised by some experts. I use the analytic hierarchy process to process the data in order to get weighing factors and carry on the uniform analysis. In the last, we can set up the system of the competitive ability of electronic commerce website. In addition, the article uses the questionnaire's data to apply in the forming system to form the empirical analysis so as to confirm the system's rationality.Finally, based on the system above and the contemporary situation, the article creates the SWOT analysis, as well as the measures to enhance the electronic commerce website competitive power.