Research On Social Function And Emotional Affect Factors Of Tourist Souvenir

Tourist souvenirs is a subject that can cause people's attention and interest.so, the studys of tourist souvenirs are very many. But we will find the most outstanding problem in the past research articles in most of the tourist souvenirs studys, that is lack of fundamental tourism theory, Neglect the subjectivity of tourism research on tourist souvenirs. These articles mainly from economics, marketing and management perspective, standing in the interests of tourist souvenir providers to study souvenirs. And just concern for the economic effect of the souvenirs, Ignoring the social function of tourist souvenir; Just the attention of the tourist souvenirs cognitive influencing factors, Ignoring the emotional factors affect of the tourism souvenirs.This paper explores a breakthrough, let Tourism theory in the subject-status of tourist souvenir study, Use of sociology,psychology and anthropology,as the study Angle and tools, standing in the passenger demand to reread and rejudging souvenirs social functions and emotional factors. The study results for souvenirs providers, souvenirs of marketer and tourist destination operators will have realistic significance. Souvenirs,tourist goods and tourism commodities will be clearly defined. And for souvenirs for more reasonable analysis of tourist souvenir divided by natural means of tourist souvenirs and through the equivalent exchange of tourist souvenir. In the social function of tourist souvenirs, reveals the research on display, share, and discard souvenirs and so on a series of related behavior of internal psychological motivation, from the perspective of individual tourists to the conduct of the psychological level. In the emotional factors of tourist souvenirs, relying on the research on the special circumstances, the traveling around the core factor for situation on emotional factors of tourist souvenir.The study results for souvenirs providers, this study provides a new perspective of home-textile, can make the provider of tourist souvenir better perspective-taking souvenirs of potential demanders thinks, so as to provide a more tourists psychology, tourist situation, more foil more let visitors with tourism souvenirs. For souvenirs of marketer, study of tourist souvenir guide not only marketers in tourist souvenirs of price, quality, safety and stability, utility, such as cognitive factors and articles, more want to comply with the requirements of The Times, the product emotional better understanding of tourists, recognize emotional appeal, emotional factors affecting tourism souvenirs for souvenirs for both efficiency and effect of marketing mode of emotion. For the tourism destination for the operators, the study of tourism destination for operators through optimizing, screening tourist souvenirs, using quality promotion scenic tourist souvenirs pioneering tourism projects and utilization of tourist souvenir remedial measures to provide good theory and practice.This study is divided into seven parts. The first part is the introduction.The main topics of this part is introducing the origin of the subject, support theory, the theoretical significance, practical value and the research content and structure. The second part is the literature review. This research mainly is the tourist souvenirs definition, classification of tourist souvenirs, the relevant behavior of tourist souvenirs around, choose the effect factors of tourist souvenir. The third part is the research design. Using the method of qualitative research, Using field observation of three spots each in dalian and fushun, conducting semi-structured interviews of sampling selection of 18 respondents. The fourth part is for souvenirs of some basic categories are discussed, including the concept of tourist souvenir to give a clear definition, a new type of tourist souvenir of analysis, describing and explaining the relevant behavior of tourist souvenirs around. The fifth part is the analysis of the relevant behavior on tourist souvenirs and the reason of the social function of the behavior. The sixth part is the study of the tourist souvenirs for tourists feelings factors, Tries to clarify tourist souvenirs as a kind of emotional items. The 7th part summarizes research conclusions, including the limitations of this study, and put forward the prospects for follow-up study.