The Research On Establishment Of Timber Enterprises Virtual Logistics Alliance

With the depth and specificity of the development of logistics business, most logistics enterprises make partners and take on logistics business together by alliance,which has become their common development strategy.However,with further development of informationization, internetization and economic globalization, a new kind of alliance pattern which called virtual logistics alliance has come to maturity gradually.Virtual logistics alliance,arising from the united development of information technology and logistics technology, establishes a cooperative network to conform to the core-competitiveness of logistics enterprises by information technology in essence, then provides convenient, fast and high quality services to achieve "win-win" for copartners. Therefore, virtual logistics alliance gives a new way for the development of Chinese logistics alliance cooperation, and logistics enterprises can improve their weak positions in competitive market effectively and obtain better economic and social benefit through the trans-organization-boundary alliance of virtual logistics. However, there are few researching samples of virtual logistics alliance in Chinese timber enterprises, which is the key point in this thesis.The study of the thesis is listed below:Firstly, the thesis makes some detailed elaboration to the relevant theories research of virtual logistics alliance from some present domestic and foreign experts, and it is the theoretical basis of analysis in following several chapters.Secondly, the thesis uses five strength models to carry on the analysis to Chinese timber enterprises'competitiveness and requirement of virtual logistics alliance, and pointes out the virtual logistics alliance will be the mainstream pattern for the development of Chinese timber enterprises.Thirdly, the thesis takes the Guangdong Yuzhu International Timber Market as a researching example. It uses SWOT methods,a combination of qualitative and quantitative analytical methods, and proposes the virtual logistics alliance business strategy carried in Guangdong Yuzhu International Timber Market.Then it proposes core factors for virtual logistics alliance construction in the market:Conformity business localization and function, partner choice questions as well as information platform construction. In the process of selecting partner for Guangdong Yuzhu International Timber Market, a three-stage model is established:intitial selection of qualitative, the AHP simple target selection, and the genetic algorithm optimum combination selection, calculating and simulating the model by using the MATLAB software at the same time. This model criticizes the partners objectively and comprehensive by combinating qualitative and the quota, and combinating partial choosing the superior and the global optimization.Finally, the thesis also analyzes the functional modules of information platform for virtual logistics alliance in Guangdong Yuzhu International Timber Market, and it makes the whole thesis more completely and reasonably.