Research On The Virtual Enterprise Alliance Partners Selection

In order to adapt to the tide of economical globalization, a new form of organization—the virtual enterprise alliance come out. The Virtual Enterprise is a kind of alliance organization joining different resources and advantages of different enterprises to develop the market in order to share the cost, meet the new opportunities, deal with other competitors on the basis of the information network. This new organization can effectively reduce the cost, shorten the project cycle, adapt to the market changes.The virtual enterprise alliance partners selection is a process that fully judge and weigh the cost, time, risk, compatibility and other various factors of the potential candidate enterprises and choose the optimum combination of partners to construct the virtual enterprise alliance. Many unsuccessful virtual enterprise alliance examples prove that virtual enterprise partners selection is very important.As an important part of virtual enterprise alliance, partners selection are directly related to the success of the alliance. So the further research according to the reality of the virtual enterprise alliance partners selection on building more reasonable models to choose the more effective alliance partners is an worthful issue to study.On the foundation of a thorough investigation of the virtual enterprise alliance, this paper discusses two main forms of the virtual enterprise alliance—manufacture alliance and r&d alliance,and propose two kind of partners selection models in the light of their corresponding characteristics. Finally through the experiments, it proves that the new models are more in line with the reality of alliance, and has great practical value.The main contents of research are as follows:(1) Basic theory research. The paper summarizes the concept, the characteristics, the operation mechanism and classification of the virtual enterprise,and has a in-depth study of the related problems of the virtual enterprise alliance partners selection. Particularly for two important alliances—manufacture alliances and r&d alliances’related theory,for example definition, differences and its influencing factors.The paper also summarizes the quantitative selection method about virtual enterprise alliance partner selection, and analyzed their respective advantages and disadvantages.A good research about manufacture alliance and r&d alliance partner selection factors has been done in order to sum up their mathematical model.(2) The paper build a new model based on the characteristics manufacture alliance partner selection.The model take the value coefficients of subtasks into account. Different subtasks do different contributions to the general task. Based on it,the new model are proposed,improving the manufacture alliance partner selection model. And the genetic algorithm is used to solve it. The model show it value on getting high quality and high reliability alliance partners with more time and cost at the same time of guarantee the overall goal optimal solution.It is much more in line with the practical characteristics of manufacture alliance.(3) The paper has done a deep research on how reputation effects enterprises’economic activities.Through five different reputation decision-making styles structured in line with the economic reality,The paper puts forward a model that introduces reputation into the enterprise competition and cooperation evolution game process. The simulation experiment shows that the model can effectively distinguish enterprises of different reputation, and make the enterprises with good reputation expresses a strong survival advantage. In the view of reputation can effect the enterprise,the paper build a new model based on the characteristics r&d alliance partner selection.The paper considers that the relationship between the r&d alliance partners plays an important role in the alliance partners selection. Because the r&d alliance partners need to have harmonious relationship, fluent communication, high compatibility, so the new model is based on the relationship between the r&d alliance, considering harmonious relationship,resources integration,benefits as important elements for partners selection.Example improve that is a feasible partner selection model.