| The traditional chinese medicine is originated from China, and its industrialization is also developed at an early time. However, due to the poor capacity of our industrial engineering technique, the competitive abilities to entry into international market is heavily weakened. The proportion the international Chinese medicine market we take up, simple—dosage of this industry, inferior manufacturing arts and crafts, and unreasonable product structure are all need to be improved. Mass customization's soft manufacturing mode not only can satisfy customers'individual need, but also maintain a lower—level cost. If enterprises can put mass customization into effect, they will insure the low—level cost of individual custom and service, and furthermore, engender enterprises'central competition, thus, to accelerate the Chinese medicine industry and others. Implementing mass customization will be good for the Chinese medicine's development, which can tremendously advance central competition, promot the development of this industry, and consolidate our Chinese medicine's international status. This paper focuses on realization of the Chinese medicine modernization, applying the mass customization theory, and taking a typical Chinese medicine enterprise for example---- Jiangxi JM group JM medicine company, to search out the change and opportunity to the traditional Chinese medicine industry the mass customization brings about, thus, to come up with the project for Chinese medicine enterprises'mass customization. |
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