Study On Developing E-commerce Of Jiangxi Agricultural Products

Along with the Internet widely used in commercial and trading activities, e-commerce started to develop rapidly. E-commerce is a important way for promoting the competitiveness of agricultural products, strengthening construction of agricultural informatization, and accelerating innovation of marketing of agricultural products. Jiangxi is the national important agricultural provinces; the development of agricultural e-commerce will contribute to the farmer's income and the construction of countryside.The paper introduces the characteristics of agricultural e-commerce and the domestic and foreign relevant research, analyses the present situation and question of development of agricultural e-commerce of Jiangxi, and adopts clustering method to choose key products and key areas. Based on this, the Government in promoting e-commerce in agricultural products should build environment that is conducive to the development of e-commerce and strengthen guidance and support; the agricultural processing enterprise in the development of e-commerce in agricultural products should speed up the transformation of e-commerce and strength agricultural brand construction; and the individual farmers should implement standardized production and break traditional sales concepts.