The Development Strategy Of The E-Commerce Of ShenZhen Agricultural Co,Ltd

Since the 1990s,e-commerce as a new marketing tool to sell products industry provides an unprecedented leap platform,agricultural e-commerce has emerged.Agricultural products have distinct regional and seasonal,and there is different from the traditional product logistics characteristics,therefore,to study the effective countermeasures to the healthy development of the e-commerce of agricultural products,promote the rapid development of agricultural electronic stores,has important practical significance.This paper systematically analyzed the domestic and foreign development status of e-commerce of agricultural products and domestic multiple case as a theoretical basis.For Shenzhen agricultural products of the company’s brand awareness,e-commerce system is not sound,the present situation of the small scale,to operate at a loss,is put forward to set up the brand image,establish a terminal logistics,enlarge product supply;The system of multi-party cooperation operations,and put forward the perfect construction plan.Through the study of this article is aiming to in order to promote the healthy development of agricultural e-commerce company,promotes the circulation of agricultural products,to provide some beneficial reference.In vegetable basket project to set up the brand image,promote circulation of agricultural products,provided some useful lessons.