Research And Application On Member Selection Of New Product Development Team And Management

In the modern information society, the market demand on differentiation subdivision and individuality has been constantly strengthened. Market competition is becoming much fiercer and more complicated. Under this background, the enterprises need fast, efficient research and development of new products to meet the changing needs of customers. However, due to the process of the different new product development involves the professional fields and the different needs of the personnel numbers, the team members of the new product development are usually not fixed. Teams are usually organized temporarily according to a certain demand for new products. The experience alone or choosing members with qualitative methods is hard to gain a satisfied development team. Hence, how to choose the members of the research team scientifically has a certain theoretical and practical significance.Most of the existing literature analysis qualitatively the composition and the organization idea of new product research and development team, there is no strict and scientific model method on how to set up a team, especially on how to select the team members.The references of this essay are from the existing partnership on the choice of virtual enterprise, multi-functional team member choice, integrated research and development team members and some other literatures. I did a in-depth study on the new product research and development team.Aiming at the organization of Dalian Yaming company's new product development team, considering the organization of the synergy between members and individual absorb learning, communication trust, technological innovation capacity and other differences in the ability, establish a members evaluation index system of the new product research and development team, and survey the cooperation relationship together with the individual ability through demonstration. Then, a team construction principles for the targets to research and development team disciplines, the number of people for restraint, the establishment of multi-objective 0-1 integer programming models and apply the linggo software, find out a group of members whose cooperation and the individual ability are best. Analyzing and comparing the model selection methods of the text with the existing results of enterprises finally. Through the analysis we can see that the team that adopts the method of model selection is significantly better than the one that uses experience on teamwork and individual ability. To a certain extent, it shortens the development cycle of new products and promotes the enterprises take rapid response to the complicated changeable internal and external market environment.