Analysis Of The Management Strategy For Tian An Company Against Financial Crisis

Great change have taken place in the business environment of Real Estate Market since 2007.Real estate market trading volume had been declined significantly;Real estate prices had been fall, which signs the end of Real Estate's "golden age";The real estate industry has gone into the adjustment stage. This stage will be a new process. Some companies have be abandon by the market because of their poor qualifications, weak strength and low professional level.If the companies of strong comprehensive strength can grasp the future development trend correctly and actively respond to change they will usher in a new opportunity for development.Being a company set up for 20 years in Hong Kong, Tian An China Investments Limited will change greatly in brand building, business scope, management functions and management concepts. So it is a serious and realistic task that the internal operations and external conditions of Tian An China, the strategies of future development to ensure healthy and sustainable development of enterprises.This paper analyzed the political and economic environment and competitive environment of Tian An China, from which it studied the characteristics of our current real estate market and real estate business model;Analyzed the Tian An China's economic development background; This paper has specifically studied some hotter issues such as Tian An China Investments Company Limited how to deal with the current domestic and international economic environment in the business, how to deal with the crisis in the development, and how to innovate in the management.The paper studied the brand strategy development and the formation of core competence. It Analyzed and determined Tian An China Investments Company Limited's strategic development goals through studding the knowledge of management, human resources, economics and business strategy development. On this basis,the paper proposed that a basic idea of the strategic implementation, implementation of the strategy steps and safeguards in Tian An China Investments Company.