Development Strategy Research Of Heilongjiang Provine Renhe Rice Industry Co., Ltd

Enterprise is to develop long-term strategic planning as a constraint to business development, deciding factors in life and decisions of the bottleneck. Strategic management theory, whether in academia or in social practice,are put on the very important agenda. Small and medium sized private enterprise development strategy formulation and implementation is the author of a study in this paper's main focus.In this paper, innovation and transformation of resources cities as the starting point, through the discussion of domestic and international strategic management theory and research and food production enterprises facing the environment, pointing out Heilongjiang Province Renhe rice industry Co.,Ltd. as a small private food production Enterprises face the problems and opportunities, challenges,AHP(AHP),the external factor evaluation matrix(EFE matrix) situation analysis(SWOT analysis),quantitative strategic planning matrix (QSPM matrix)and other specific research approach, a company developing strategic vision, the future of the company's organizational structure,human resources management, marketing management, financial management and corporate culture,strategy design specific mode of operati.Enterprise development strategy management is a dynamic process.As companies change their own situation changes and various environmental factors, to make timely adjustments.Only grasp the direction of enterprise development, enterprise only have a stronger vitality, the tide of market economy will not be annihilation.