Research On The Regional Makketing And Logistics Of The Jining Mining Grop

With economic globalization and the rapid development of regional economic integration, the establishment of modern enterprise is the general trend of regional logistics model. Jining Mining Group has developed a rapid growth of the coal the main industry, to develop non-coal industries, the implementation of a large group strategy, strategic planning, in order to integrate the region's coal resources, planning for regional logistics development trend of the enterprise. After the implementation of the Regional Logistics Planning Group, will establish a regional distribution center, within the region to realize the concentration of coal mine sale and unity blending, integration of the region's coal resources and the demand for resources outside the region, not only can reduce the area of each mine between wear and transaction costs, reduce use of resources and elements of user costs, it can enlarge the functions of the various elements to improve the logistics network benefits. Taking full advantage of existing transport capacity, is bound to accelerate the coal from the point of origin to destination, the flow between, saving businesses time and cost.Papers from the regional economic growth to internal laws, economic belt-depth study of the evolution mechanism of transport logistics mechanism, then the use of logistics cost theory of the regional logistics system construction and optimization problems, explore and establish regional logistics system optimization theory and technology for regional logistics development strategies and policies to provide decision support. Meanwhile, the close of Jining in the economic and social development of realistic conditions and requirements of Jining Mining Group regional marketing and logistics center about the problem the empirical analysis to establish the Group regional logistics development strategy and support system.Throughout this thesis by Jining Mining Group and around the mine field studies, combined with Jining Mining Group's sales model and the logistic model, put forward the overall economic planning of regional logistics Mining Group, as well as specific logistics program, the final completion of Jining Mining Group regional logistics center location of coal, coal blending and logistics center planning and design, and ultimately achieving the overall operation of the low-cost, high efficiency, and quality service purposes.