| Chinese calligraphy form and there are all sorts of modern product designsimilarities, experience and explore the aesthetic spirit of the traditional art ofcalligraphy and value, helping to create and design to express contemporary Chinesethought, temperament and emotional design language. The calligraphic elements intoproduct design to go, is open modern design thinking, one of the effective methods offinding inspiration. This thesis is based on the traditional Chinese art of calligraphy as asource of ideas research object, spirit and aesthetic potential inherent value of itsmorphology, to contemporary designers with inspiration, but also the modern productdesign profound and meaningful. The Chinese calligraphy art form element flexible useof modern product design which help us to broaden the space of imagination, spiritualmaster of modern design, learn the essence of traditional arts, design arts to improvethe taste.In the future, China will become a slave "Made in China " to " Designed inChina," the major industrial countries, while China industrial design is bound to playan indispensable role. Exterior design of industrial products as an important means toenhance value-added products, in recent years more and more industry attention. For along time, product designers are relying on their own intuition, inspiration andexperience to solve the problem of the product ’s design. Hence the urgent need for aneffective way to break through the old way of thinking, to explore suitable as a sourceof inspiration for product design. |