With the development of economic globalization, Chinese packagingindustry is rapidly developing,and it has formed in line with consumer’sdemand for packaging. However, economic globalization has also led to alocal product packaging design seriously affected style and cultureabroad,and our unique traditional cultural identity is lost. In such acontext, we need to explore the worth of local products that is suitable forthe traditional cultural values of design.In order to reflect traditional cultural identity in food packagingdesign, We must first grasp the characteristics of the traditional cultureand research, Including the ancient cultural heritage of food packaging,Material properties and visual features in-depth study shouldbe conducted in order to reasonably use. Chinese ancient pottery,porcelain, bronze styling and decorative patterns have reached thepinnacle of the realm. When we use these elements to modern foodpackaging,some certain ways should be pay attention, Not blindlycopying traditional patterns and materials. Materials and draw inspirationfrom nature,with the ecological design concept, Meet people’s needs inthe premise of protecting the environment down to design truly meetlocalized ecological food packaging. Actual cases edible oil packagingdesign packaging design, Focuses on the cultural characteristics andecological concepts in packaging design use. |