The Research Of Official Mirco-blog’s Functions In Ya’an Earthquake

With the arrival of the era of micro-blog coming, micro-blog is rapidly becomingmainstream network media. It has played an very important role in promotingemergencies, setting up public issues, generating public opinion and gathering socialresources. More and more government agencies and officials opened a micro-blog, theparty and the government pay attention to the construction of micro-blog. According tothe report of Sina official micro-blog in2013, there are more than100000,compared withthe same period in2012, the rate of increasing is approximately67%. The advantage ofofficial micro-blog in disseminating information is quite prominent, especiallyemergency occurring. For the authority, immediacy, interactivity and widespreadaudience of official micro-blog, it releases information, responds the attention and guidespublic opinion.official micro-blog successfully establishes the most convenient channelof communication between government and the public.7.0earthquake occurred in Lushan County, Ya’an City, Sichuan Province, at8:02,April20,2013. In this earthquake, official micro-blog show great propagating andguiding force including publishing the authoritative information of earthquake and rescueimmediately, issuing the information of rescue service, mobilizing all sectors of social toprovide disaster relief and appeasing people feeling. The strong functions of officialmicro-blog in Ya’an Earthquake have been proved and official micro-blog is becomingthe necessary media when facing with the emergency.Firstly, this thesis give the scientific summary to official micro-blog, summarizingthe concept, classification, the development process and situation of official micro-blog.Secondly, on the basis of the performances in the earthquake to analyze thecharacteristics of communication such as the authority and specificity of communicationsubject, the variety of communication content, the media communicating immediately.Moreover, analyzing the two representative micro-blogs in this disaster, ChinaEarthquake Network Rapid Reporting Micro-blog and China International Search&Rescue Team Micro-blog, the origination and retransmission, the number and the time ofpublication, the classification of the content within a week after earthquake have been analyzed in all directions. Finally, the last part sums up the five main functions of officialmicro-blog in Ya’an Earthquake: releasing the authoritative information immediatelyincluding earthquake information, rescue information, rescue service information;guiding the network opinions positively including voicing at the first time, takingadvantage of the news media micro-blog, forwarding the opinion leaders micro-blog;smashing the rumors; appeasing people feelings; emergency rescue.