Research On The Development Of Shopping Center In Shanghai

Shopping center is the commercial aggregate of offering regional service to consumers, which is concentrated by many kinds of retail shops and service facility in a building or in an area, developed, managed and operated by a enterprise. Shopping center is characterized by larger size, complex, modernized hardware facility and humanization service, unity of development and management.This paper is divided four chapters to elaborate:First chapter has introduced the concept and characteristic of shopping center. Then this chapter has summarized and appraised courses and present situation of shopping center' s development, pointing out the model significance that the experience of shopping center in American, Japanese and Hong Kong help the development of shopping center in Shanghai.Through the experience of international shopping center' s development, the shopping center has the obvious regional characteristic. Its' development needs the several respects such as economical level, transportation network and business environment and must follow factors such as local economy, people, traffic, retail business development level to make the best use of the situation.Second chapter, the whole development of shopping center in Shanghai is summarized on the specific and accurate analysis foundation to overall scale, single structure, position scale structure of shopping center in Shanghai.The overall scale and development speed both are presenting the skip growth tendency in the short 10-year development of shopping center in Shanghai. On the single scale structure, the shopping center of Shanghai takes large-and-middle-scale shopping center as the core, the proportion which the small-scale shopping center accounts for is very small; on position scale structural respect, Shanghai shopping centers concentrate in the urban area mainly, the shopping center in the suburb only accounts for 1/4 in the whole city.Third chapter has generalized the condition of shopping center in Shanghai, which is from the two aspects of macroscopic economic in Shanghai and the consumer behavior characteristic. The overall economy of Shanghai...