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E-commerce & Sports Marketing

Posted on:2007-11-18Degree:MasterType:Thesis
Country:ChinaCandidate:B ZhangFull Text:PDF
GTID:2179360185954604Subject:Industrial Engineering
Abstract/Summary:PDF Full Text Request
As the network economy continued development of the domestic network environment has become a hot investment direction, while in the continuous development of the network economy, also divided into two types: one is productivity tool , two is a consumer tool.Sports is a sports marketing for the carrier to promote their products and brands a marketing activities are a means of marketing. Sports marketing has two interpretations: one is to be sold as a commodity sports marketing sports marketing industry, and another is on the other sports marketing industry, usually refers to the second sports marketing.As e-commerce network of 21 economic sectors in the hottest is a type of interconnection network for the dissemination of commercial carriers, in a number of areas have great potential for development and use. At the same time as the Internet media properties has also increased its influence and growing. Our media operators often lack awareness or marketing can not be adequately addressed in the relationship between marketing and media in the development of literature into a zone that rely on content to attract audience to run on the media, the media itself and ignores the value of the services。Electronic commerce as a marketing network economy model, it is a marketing tool and an information service, so e-commerce in the network economy, the value of the goods is not reflected in the number of its sales, while giving due consideration to the value of e-commerce information services trends.
Keywords/Search Tags:sports, e-commerce, marketing, network, marketing
PDF Full Text Request
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