The Study Of Competition Strategy Of Jingbohu Beer Co., Ltd.

Beer industry is one of most fierce competitive lines in our country, since it is developing forward to area occupation and national monopolization from local market occupation after recent years' conformity. For the whole Chinese beer industry, this is absolutely beneficial to both reinforcing competitive ability globally and participating in global competitionAfter success in hosting Olympic Games in Beijing in 2008 and entering WTO, it brings an unprecedented opportunity to Chinese beer industry since lots foreign and interior capital investment coming in, meanwhile, Chinese beer industry is facing a rigorous challenge: how to pop up within beer competition? How to make enterprise to become a leader or maintain success in business in whole field? It is becoming a urgent issue that Chinese enterprise how to protect itself in fierce competition rather than being washed out, in the environment of various global polity and economy with changeable opportunity and challenge, this is a issue about competition strategy.This thesis is to research the competition strategy of Mudanjiang Jingbo Beer Co. By analysis exterior and industrial environment, it aims to reveal recent business situation and developing trend of beer industry and offer a theory for development both beer industry and relative industry.Through analysis objectively to company's inner elements while perusal lots professional books and relative websites, warmly helped by tutor, the thesis conclude the opportunities and threats faced in beer industry, furthermore analyze the strength, weakness, opportunity and threat by using SWOT method. Finally, it sets forth a competition strategy suitable to company development that is a diversity strategy basic on the total cost leading.