The Competitiveness Measurement Of Supermarket

Competitiveness study is a hot topic that the most domestic scholars focus on.The retail industry is a strategic industry that is crucial for a country's international competition station. Supermarket is a modality in the retail industry. In the most of home and overseas literatures about competitiveness,the studies about competitiveness measurement focus on the general enterprises. And these studies emphasize qualitative analysis and constructing the indexes of competitiveness measurement. However,there is a problem that the result of indexes system cannot be computed,and short of visualized and practicalness significance,and not offer suggestion for industry promote the competitiveness. So it is possessed of the science value and practical meaning to measure and assess supermarket competitiveness.The study of competitiveness measurement belongs to the quantitative analysis of enterprise theories.The paper discusses and analyzes the main theories of domestic and overseas enterprise competitiveness, pointed out their deficiencies and the paper' s meaning, and restricted the scope of the study to a typical modality in the retail industry—supermarket. Then analyzes the main factor that affected the supermarket competitiveness and expect to find the right method to evaluate it. The purpose is give certain reference to supermarket.In the third part, it adopts various analysis method and sets up 1 first index sign,6 second index signs,21 third index signs, and have the supermarket characteristic,and give the weight with science method.In the fourth part,introduces the fuzzy theory and obtains a method of measurement supermarket competitiveness and so that the measurement methods can compare with the different supermarkets' competitiveness.In the fifth part, selects three representative supermarkets in Dalian and go on verification. Then the paper gives some constructiveness opinions about promote competitiveness in term of the measurement result.