Research On The Development Of Chinese Tourism Real Estate

Tourism real estate, a frontier branch, is a combination of "travel" and "realestate ".It first appeared in the inshore areas of Mediterranean in France and got itsprosperity in the U.S.A. In China, it sprouted in the 1990s, and now is in a fastdeveloping stage. The tourism real estate is a promising industry in the 21st century.According to the report from the central authorities that there are four economicincreasing points in 2004:house, automobile, travel and telecom. Two of them (houseand travel) belong to the tourism real estate. The development of tourism real estatenot only breaks through the traditional real estate, but also facilitates to promote thedevelopment of tourist industry. In the next decade, as an intersection of twopromising industries, tourism real estate will surely enjoy a great commercialprospect.The exordium of this paper starts with a summary of the concept of tourism realestate. In this part, I have clarified that the tourism real estate does not merely includetimesharing holiday restaurants and property-owned hotels;actually it should bedivided into four parts: Commercial tourism real estate, leisure tourism real estate,house tourism real estate, scenic spot tourism real estate. At the same time, I give adetailed introduction of tourism real estate, which I think is an important part of thereal estate and also a representation of a brand-new life style.In the following part, I draw the conclusion that tourism real estate developsalong with economic development and the increase of suburban colonies. Consideringthe bright future of this industry, I think industries-abruption and economics theoriesare the reasons;the theory of living suburbanization is the motive force and thesustainable development theory is the guarantee for its sustainable development.Through the analysis of the current situation and environment of tourism realestate, first, I have summarized its main patterns and the existing problems;and thenprovide explanations on the operational mechanism of tourism real estate as well asanalysis on the internal and external environment that may influence its development.According to the analysis of the market, I think that there will be a great demandof leisure tourism real estate and tourism real estate, thus they should have a profitableprospect in the following ten years.In the final part, I propose a series of suggestions for the fast and healthydevelopment of tourism real estate, such as setting up a customer-oriented 6w servicesystem;improving the sales-marketing strategies;creating a harmonious developmentof the tourism real estate, accelerating its supportive system and running brandstrategies.