Study On Competitive Advantage Of The Real Estate Enterprises Based On Value Chain Analysis

With China's accession to the WTO and economic reform perfect, my real competitive environment increasingly complex, competitive and fast changing content, the sustainability of competitive advantage increasingly low, real estate development enterprises in a highly competitive market to obtain the survival and development of space, it is necessary to tap our own competitive advantages, increase in the real estate market competitiveness. In the background, this first expounded on the use of the property value chain research enterprises competitive advantages significance retroactive competitive advantages associated with the value chain theory origin. Combining the characteristics of the real estate business with the status quo, using Porter five competitive forces model and enterprise core competencies theory summed up the factors affecting real competitive advantage, and further build a real estate business value chain to value chain activities and the value of the external linkages of identification. The basis of the above analysis based on the value chain to enhance the competitive advantage of real estate enterprises means, and with specific real estate enterprises for empirical research.