Analysis On The Operation And Development Tactic Of Minsheng Banking Corp., Ltd.

In this thesis, the author analyzes the operation and development tactic of Minsheng Banking Corp., Ltd.,. Firstly, the tactic environment in which the above institution is set (overall environment, trade environment and competition environment), and the organization' s advantages and disadvantages are systematically surveyed. Secondly, the present tactic implemented by the bank is investigated. Thirdly, proposals are suggested on its future adjustment in tactic. According to the research theme and thought, the paper is divided into 4 chapters, excluding the introduction.In chapter 1, after a synthetic survey of commercial banks' tactics and relevant principles, PEST is applied to analyze the overall environment from the following four aspects: political & legislative environment, macroeconomic environment, social & cultural environment, science and technological environment. And the 5 POWER MODEL is alsoapplied to study the bank' s trade and competition environment from such aspects as follows: threat from potential competitors, suppliers' and buyers' bargaining abilities, pressure of substitutes, the intensity among the present competitors.In Chapter II, with comparative analysis, the author approaches the advantages and disadvantages of China Minsheng Banking Corp., Ltd. Compared with state-owned commercial banks, foreign-invested banks, and other banking institutions. Then , with SWOT, the tactic environment of the bank under discussion is analyzed and summarized from the following aspects: advantages, disadvantages, opportunities and challenges.Based on the research made in the previous two chapters, in Chapter III, the author describes and analyzes the cases and the tactic of precise polarization, risk control, client-oriented policies, and continuous innovation. Then, a conclusion is drawn that such tactics plays an active and effective role in its fast and healthy development.On the basis of the above analysis and the major problems that the bank has at present, in chapter IV, the writer makes suggestions on how to adjust its future operation and development tactics: to quicken developing speed and adjust the structure.The main theories and principles in this paper include: strategy management, operation management of commercial banks and marketing.