The Research On The Conformity Trend Of Chinese Air Conditioning Industry

In the recent years, corporation-combine has become one of the hottest questions for discussion in the global economy. We all know that clearly corporation combine is the only way for corporation to grow rapidly. From so many corporation-combine cases, we can see the reform of industry competition structure. The conformity of industry competition structure is inevitable. With the development of about forty years, Chinese household appliances industry has become one of the most mature industries in China. In Chinese top 10 valuable brands sort order, Chinese household appliances brands always can lock-in five or six. But in the recent years, price war occurs very often. The average industry profit margin has become very low. Many puny competitors have been knocked out. The conformity of Chinese household appliances industry competition structure is inevitable. In this thesis, we look through many corporation combine cases and define industry conformity. Then we discuss their difference and relation. Next we dissertate the inevitability of the conformity of Chinese air conditioning industry. After that, we analyze the course of the conformity of Chinese fridge industry. Then we expound the basic rules of industry conformity, including the phases of industry evolution, the interior reason and exterior condition for the appearance of industry conformity, the capability for a corporation to conform the industry etc. In this thesis, we focus on the basic analysis of Chinese air conditioning industry, involving the macro environment analysis, the industrial environment analysis, competition analysis etc. Base on all the above, we bring forward our key point: the conformity of Chinese air conditioning industry is inevitable. Then we analyze the basic status of the leader of Chinese air conditioning industry, Gree, Midea and Haier. We summarize their core competence. Then we bring forward our strategic advises to the 3 corporations. Finally we forecast the foreground of the conformity of Chinese air conditioning industry.