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The Study On Traditional Enterprises Development Of B2B Electronic Commerce Pattern And The Promotion

Posted on:2007-12-12Degree:MasterType:Thesis
Country:ChinaCandidate:X C SunFull Text:PDF
GTID:2179360182499997Subject:International Trade
Abstract/Summary:PDF Full Text Request
In recent years, take the developed country as forerunner's, the whole world electronic commerce is growing with high speed, the Internet technology's appearance, made the people widely engaged in the commodity and the service electronic transaction with the aid of the Internet becomes possible, this not only expanded the sphere of exchange greatly, moreover might effectively reduce the transaction time, reduced the transaction cost. Under this background, the traditional enterprise applies the Internet technology in abundance, so that realizes electronic enterprise and enhances enterprise's market competitive power. At the same time, the new business model and the new commercial opportunity also unceasingly emerge, electronic commerce for gold get to an upsurge in entire society for a while. At present, the most common pattern of electronic commerce are B2B and B2C, but the B2B's volume of trade accounts above 90% for the overall electronic commerce's volume of trade. The electronic commerce's high speed growth, brings a huge opportunity to the society, various countries' government has formulated the electronic commerce plan, boost their electronic commerce construction vigorously. In our country, electronic commerce develops in recent years like a raging fire, the application domain opens up gradually. So far, B2B electronic commerce is accelerating the application, but the theory system not yet consummates, many questions are still to be in further discussed.Since long ago, the traditional enterprise is our country's economy prop. But along with society's development and opening, along with the information technology development, the original management pattern malpractice appears day after day, and the out of data management pattern has seriously hindered enterprise's development, people have already realized that electronic commerce is the direction of the enterprise's development, but how does the traditional enterprise construct their own electronic commerce is a question which urgently needed to be solved.This article firstly introduced the electronic commerce's concept and type,B2B electronic commerce's concept and characteristic, electronic commerce system structure and B2B electronic commerce's operation environment, has analyzed the impetus function for enterprise by developing B2B electronic commerce;Next, analyzed in the electronic commerce time, what is the understanding of electronic commerce for tradition enterprise, the reason of traditional enterprise implemented electronic commerce and made the judgment that using electronic commerce is the right direction to gets rid of the traditional backwardness management way for traditional enterprise, analyzed and estimated the cost and the benefit characteristic caused by electronic commerce. Once more, analyzed the implementation rule for traditional enterprise to develop the B2B electronic commerce pattern, general development stages and characteristic;Finally, embark from some enterprise of Liaoning province B2B electronic commerce related information investigations and the research, proposed some strategy to impel our country's tradition enterprise to widely develop B2B electronic commerce.
Keywords/Search Tags:Electronic commerce, B2B, Traditional enterprise, Strategy
PDF Full Text Request
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