Study On Franchising Models Of LAOBEIJING HUOGUO Co.Ltd.

Franchising is one of the world's most popular ways to establish a business and expand business. It is suitable for objective requirement of modern production and consumption changing. And it is a highly efficient mode of operation to achieve scale operation by low cost expansion and scientific management by standard services. Franchising has a long history of more than 150 years, but has been developing rapidly in recent decades. Not only the trend has become more obvious in developed countries such as the United States but also franchising management models in China are constantly increasing.The catering industry is the traditional main force of the franchising. With the innovation and development of the old and famous catering business and with the large-scale entry of overseas franchising brands, catering industry has gradually come to one of the most mature and the most successful domestic franchising industries. This dissertation tries to focus on the domestic catering industries that have the most potential to take advantage of franchising industry to accelerate development. Franchising models and the implementation of control measures that are suitable for catering franchising enterprises and LaoBeijing Restaurant Limited are put forward on the basis of theoretical study and the analysis of actual situation of LaoBeijing Restaurant Limited. And that will be a strong guiding role to the franchising development of LaoBeijing Restaurant Limited.This dissertation is made of five parts. The first part and the second part introduce basic information of LaoBeijing Restaurant Limited, the existing franchising models and analyze deeply the problems of the present franchising models. The third part recalls the history of the franchising development, outlines the theory and the essence of the franchising, proposes developing strategies of the catering enterprises in combination with positive and negative cases. The fourth part is the focus of this dissertation, put forward improved franchising model combined with the situation of the company, marketing environment and market conditions. The fifth part is some problems that should be noted in the implementation of the new model.