Innovation Of Convention & Exhibition Tourism By Using IT

The using of IT has not only changed the method of the traditional information process and transfer, but also transformed the way of thinking. Every field is seeking a way to use IT to develop. Convention & exhibition tourism also has to use IT to develop.This paper defines what convention & exhibition tourism is, discusses the relationship of convention & exhibition with convention & exhibition tourism, summarizes the situation of the operation of convention and exhibition tourism both home and abroad, establishes the business model and the data model of the operation of convention & exhibition tourism, and finds out the problems. The author discusses that attending convention or exhibition is the purpose of convention & exhibition tourists. The most important purpose of convention & exhibition is information exchange and communication. The using of IT in solving these problems will make it proper to develop convention & exhibition tourism.Use IT to develop convention & exhibition tourism does not only mean to use software and hardware, but also means the change of the method of management and marketing in the whole operation process of convention & exhibition tourism. It is necessary to use IT to develop the operation of convention & exhibition tourism, which is to form a convention & exhibition tourism information service system. The system includes nine parts, which are government service, trade association, convention & exhibition tourism news, convention & exhibition tourism destination, different convention & exhibition, online booking, customer management, CA and online convention & exhibition. The paper analysises and designs each part in system objective, logical construction, system process and data management.The convention & exhibition tourism information service system is a complex system. The successful experience can not be simply copied form abroad. The establishment of this system depends on the development of IT and convention & exhibition tourism in China. It makes a three-step process to build up convention & exhibition tourism information service system. The first step bases on the recent condition of IT and convention & exhibition tourism. The paper uses develop condition, establish host and content to analysis the operation of the convention & exhibition tourism information service system in the second step and third step.Based on the analysis before, this paper uses Qingdao as a case study. It summarizes the condition of the development of convention & exhibition tourism and the situation of application of IT in Qingdao, discusses the advantage and disadvantage in theestablishment of convention & exhibition tourism information service system, and designs the system based on the reality of Qingdao.