The Present State Of The Market Structure Of Sports Lottery Tickets In China And Its Construction Of Optimization Model

Optimizing the market structure of sports lottery tickets is of great importance to the development of sports industry in China. A healthy market structure of sports lottery tickets is helpful for raising more funds and improving its efficiency of utilization for the development of sports industry. Meanwhile, it is also useful for the plan of national bodybuilding and winning honor for the Olympics to be better put into effect.At present, the market structure of our sports lottery tickets is not perfect, which affects the national market behavior and its efficiency in varying degrees. Therefore, it is necessary for us to study the market structure of the industry of sports lottery tickets and its optimization. However, during the process of reference, we find that only a few scholars have touched upon this topic till now. Their studies are not special and systematic. Hence, the present paper aims at using the analysis of the market structure of sports lottery tickets and its construction of optimization models in China as the study target and applying the method of literature review, the logic and inductive method, the method of analyzing economic model and so on to investigate the optimization of the market structure of sports lottery tickets in China. Our tentative conclusions are as follows:1. From the distributive structure, the market of sports lottery tickets in China belongs to administrative oligopoly structure. And from the perspective of sale, it belongs to the regional monopoly structure.2. The present market structure of sports lottery tickets takes its form under the influence of managerial system, market operative mechanism, sector's interests and so on.3. The present market structure sports lottery tickets influences the market behavior in the following ways: it tends to stimulate more and more bonus, make undue market advertisement and propaganda which leads to the excessive costs and seek high profits which results in the high rate of fabrication and so on.4. The major factors, which influence the market of sports lottery tickets, are the low degree of the products' discrimination, the limit of the market' s capacity and the ineffective market's supervision.5. The present market structure of sports lottery tickets mainly influences the market's efficiency as follow: low efficient sports resource allocation and the unreasonable use of public welfare fund.6. Successful typical models of the market structure of sports lottery tickets abroad are American Model, French Model and English Model. These models are useful for us to optimize our market structure of sports lottery tickets. However, since different countries differ in their systems of government, they have their unavoidable merits and demerits.7. The guideline for us to construct an optimization model of the market structure of sports lottery tickets in China is to maximize the welfare of spots lottery tickets. Its constructive principles are the principle of feasibility, the principle of optimizing market, the principle of sustainable development, the principle of ruling market by law and the principle of coordination. The breach of its construction is to change the direct competition to the indirect competition.8. The construction of an optimization model of the market structure of sports lottery tickets in China aims to manifest a virtuous operative relationships among market mechanism, market behavior and market efficiency on the basis of analyzing the present state of market structure of sports lottery tickets in China, borrowing experience from the successful models of the international marketstructure of sports lottery tickets and using the basic theories of industrial economics as the guideline.