A Research On Design Management Of Reforming Traditional Brand

The research on design management must come back to the practice level. The topic of this essay is aimed at reforming the traditional brand from the view of design management in order to offer a new outlook for the transformation. The analysis and conclusion in the two transformation stage of the essay give us a chance to sum up questions and apply for a new evaluation for the traditional brandresources------recollect the resources elements and reconstruct the core competingpower, etc. All these argumentations offer necessary theory basement and application method for the traditional brand to stand up in the modern market.This passage adopts research method of phenomenon and advancementanalysis, taking the design study as a basic point, and learning something aboutresearch result from economic, sociology, psychology. And it tries to look theprocess of traditional old shop resource's taking the shed, activation and the value reconstruction from management angle. Taking this kind of resources strategy understanding as the foundation, the brand resources effective conformity is precisely designs the management to the traditional old shop inspiration. This proposition contains something about the reform of traditional old shop, resource, core correlation and design management. And also it contains the ponder of Chinese tradition enterprise in the contemporary commercial competition cultural values, By selecting the traditional old shop enterprise which has China commercial culture background to make the practice as a viewpoint, it draws out the Chinese culture in the present age social economy development, as well as in the creativity industry flood tide value reconstruction, the strategy and the way. This ponder finally aims at traditional and the cultural economical present age problems.