Study On The Interactive Development Between Catering-industry And Tourism From The Perspective Of "Macro-tourism"

In modern tourism, catering has become one of the important tourism-resources and developed a specialized tourism product. In the joining and crossing course of tourism and catering-industry, there has sprung up a new category of industry — tourism-catering-industry, which arouses concerns with the corresponding new kind of tourism-resource — catering-tourism-resource among the populace.First and foremost the author puts forward the definitions and characters of catering-tourism-resources and tourism-catering-industry after making the definitions of macro-tourism, catering-industry and catering-product clear. Based on realities and the service aims, the author offers these definitions by means of several methods, such as history and logical analyses, horizontal and vertical comparative analyses, macro-analyses and microanalyses, inductive method and deductive method and so on. Then, guided by the direction of "macro-tourism" concept, the author proposes a view of interactive development between catering-industry and tourism from the perspective of tourism angle. It also summarized five present models of catering-industry and tourism interactive development in some regions of our country.Second, the author analyzes detailedly the conditions and current situation of exploiting catering-tourism-resources and interactive development of catering-industry and tourism in Hunan Province, put forward some relevant strategies: to change obsolete mind;to design and exploit tourism-catering-product according to demands of tourism market;to optimize the structure of catering-industry;to build industry chains between tourism and catering-industry;to attach importance to catering planning in tourism planning;to train catering-industry qualified personnel;to spread eco-catering and construct green catering enterprises;to forge catering-industry brands;to increase the consciousness of specialty and strengthen innovations etc.At last, the author looks into the future and pays more attention to the development of the local catering-industry from the angle of macro-tourism.