Study On The Countermeasures Of Developing Electronic Business Of Produce In Hebei Province

Since the entering of the 21 century, the world has got into a network economic ages. Along with the universality of Internet and its commercial operation, the electronic business emerges with the tide of the times and flourishes in each realm. The electronic business not only changed the traditional operation mode of economy, but also bring radically revolution to the politics, economy, management and everyone's dayflies and etc. The electronic business not only economizes to trade cost, reduces the asymmetry of information and the restriction of time and space, but also makes use of network which is a convenience tool of correspondence and the advanced IT, raises bargain of convenience, carries out efficiently trade. The electronic business still links each conjunction up of the product from produce to consume by making use of correspondence network , carries out high-efficiency operation in the whole supply chain of produce , and it also makes great use of the resources of each conjunction , biggest scoops out latent value on the value chain. The superiority of the electronic business has already been approved by more and more business enterprises and consumers. Its scale is continuously strong. The produce electronic business puts the modern science technique including the information technique, network technique and traditional agriculture together, it also makes use of the science technique on the guidance of agricultural production, organization and products procession, that could raise the level of information-based, modernize, socialize, standardize and the intelligence in agriculture. Hebei is an important agricultural province in China, much produce yield resides fore line of the nation. Developing produce electronic business not only could resolve the contradiction of produce in the village region and market economy, but also contributes to raising the income level of farmers, pushes forward the reform and development of society in the country, promotes the construction of the new socialism village.The thesis introduces the background of the title, the actuality of study and application of produce electronic business in china and abroad firstly. Chapter 2 introduces the concept, characteristic and main type of electronic business first, giving the definition of produce electronic business out, and points out the electronic business of this text researching in is the broad sense concept of electronic business. Then introduces the related theories of electronic business development, these theories are the basic for the electronic business establishment and the base of development;Then gives out the relation analysis of supply and demand for the produce electronic business. This chapter also analyzes the main factor which influences produce electronic business by use of fuzzy layer-analytical method and gets the influence degree of main impact factors. Chapter 3 summarizes current statement of produce production,circulating condition, informationization construction and the applied level of produce electronic business development in Hebei, and it carries on the theoretical analysis on the main factors which has constrained the development of electronic business of Hebei. Chapter 4 setting out from the realistic state of the nation and province, studies the possibility of Hebei to develop produce electronic business further. It puts forward that currently Hebei should firstly develop the electronic trade market strongly which take official agriculture websites as terrace, and encourages intermediary and all kinds of products-bargain market of the organization to create the third square trade terraces which are based on the network. We also aggressive to develop B2B, (B+C)2C produce electronic business, let more peasant farmers participate electronic business in person. Chapter 5 puts forward the main measures which contribute to further develop produce electronic business in Hebei. It mainly puts forward some suggestions on products process, agriculture industrialized, farmers' information character, the construction of information infrastructure, produce logistics, the management of trade terraces and the payment etc. The purpose is to provide a reference for the relevant management section in government and the business enterprise, farmers who want to participate in produce electronic business.