Study On The Countermeasures Of Developing Electronic Commerce Of Produce In Gansu Province

Agricultural electronic business affairs is in recent years exploring the modern information service and traditional agriculture,combining to boost farm production and marketing image docking,complementary advantages and mutually beneficial win-win of a new road.Agriculture in the national economy development in a very important position, agricultural circulation to the agricultural development is very important.Gansu province is China's major agricultural province,the total agricultural output value in the GDP,plays a big proportion of the agricultural development has been facing the production efficiency,low cost, high produce supply and demand imbalance of the problem.The traditional agricultural circulation way cannot gets timely market information, production,because the blindness of information circulation fails to the agricultural product sales more difficult.This paper explores its own characteristics,gansu agricultural produce electronic commerce development problems,mainly from the following several aspects:(1) To produce electronic business theory as a foundation, combining domestic and foreign agricultural electronic business status and gansu agricultural electronic commerce development situation,concluded that the implementation of gansu agricultural electronic commerce,is the needs of the development of the agriculture is to solve one of the important measures of circulation of agricultural products,also can meet international demand,improve the international competitiveness of agricultural products;The government involved in third-party platform is currently the market for gansu agricultural electronic commerce mode, and the government and related departments also want to encourage and support the development of rural areas of agricultural association,the leading enterprise promoting mode, support agricultural enterprise in developing electronic commerce.(2)The development of e-commerce in gansu agricultural products has some advantages, such as e-commerce platform fast development,the scale of e-commerce market for agricultural products is increasing the development of electronic commerce provides a good environment,in recent years rural informatization construction of foundation and network support and government departments for gansu develop e-commerce created certain conditions.But there is also some problems,such as gansu agricultural marketing channel single years;Information circulation impeded;The added value of agricultural products are not high,Farmers' culture is not high, know level is limited; The small scale of the enterprise;The agricultural product standardization not perfect;Logistics system behind.(3) To produce electronic commerce in gansu province facing the question put forward some countermeasures,speed up the rural informatization construction;Speed up the agricultural product standardization,brand production; Accelerate the logistics distribution system construction;Strengthening agricultural information resource development,integration and utilization;To improve farmers' awareness and skill level;Develop rural informatization talents,etc.