Study On The Countermeasures Of Developing Electronic Business Of Agricultural Produce

Entering the 21st century, the network has been throughout all corners of the world, people take advantage of this modern communication tool to achieve the dream of a global village. E-commerce has become a way of life in the"village". In foreign countries, especially developed countries in Europe and America, as early as 10 years ago the construction of information infrastructure was started, and relevant laws and regulations about information industry revised and improved, with e-commerce being actively developed. China's relevant departments also began to understand that the importance of realization of e-commerce to promote economic and social development, continuously published relevant policies to promote information infrastructure construction, speeded up the legislative process of e-commerce, promoting the healthy and rapid development of e-commerce. Shouguang, a traditional agricultural big city, is the base city for vegetables, grain, fruit, aquatic products, and livestock designated by central government, and Shandong provincial government, and the famous "China's Vegetable Village". In recent years, the city has been emphasizing on information technology in the vegetable industry, established electronic trading platform, realized e-commerce in the vegetable industry, achieving remarkable success, and promoting industrial upgrading of the vegetables. Shouguang is vigorously developing the agricultural economy of e-commerce, which has positive meaning and social significance: 1. Conducive to speeding up the circulation of agricultural products and expanding the scope of the market. 2. Conducive to promoting the agricultural products business, and cultivating more rural enterprises. 3. Conductive to increasing the farmers'income, improving their living standards. 4. Conducive to promoting rural reform and development. Shouguang vigorously develops agricultural e-commerce, which is of profound significance to develop Shouguang and national vegetable industry, or even agricultural e-commerce industry.This paper first introduces the objectives and methods of this paper, and domestic and international agricultural research and application of e-commerce. Chapter II elaborates on the meaning, mode and type of e-commerce, analyzes and summarizes features and advantages of e-commerce, and introduces the main conditions for developing e-commerce-computer networks and related laws and regulations, and then analyzes the influence of E-commerce on marketing, logistics and other related industries, and makes the definition of e-commerce for agricultural products and conducts comprehensive analysis on the present situation and prospects. These theories are the cornerstone for the establishment and development of agricultural e-commerce. Through qualitative and quantitative analytical methods, and combining questionnaire method, Chapter 3 analyzes the current situation of e-business development in Shouguang, and makes positive analysis on the constraints of e-commerce of Shouguang vegetables. From reality of Shouguang, Chapter 4 analyzes the feasibility to further develop e-commerce of vegetables, puts forward the phased development objective and long-term goal, and with different goals studies its different e-commerce models. According to the above constraints and objectives of different stages Chapter 5 puts forward concrete countermeasures including policy support, personnel training, information infrastructure construction, brand improvement, providing reference information for relevant government departments to formulate public policies and e-commerce-related enterprises.