The Strategy Of Entering Concrete Mixer

With the developing of the chinese economy, more and more powerfulenterprise group want to entering a new industry from the angle of cormfirmity.Theywant to be the best strategy layout.We first study the marketing characteristics, and then conclude our Strategydecision. At last we advice some step from the strategy analysis and the financialanalysis.In this paper, we show that: (1) We first solve the problem whether theenterprise should enter this industry or not. From the study of macroscopic , industryand interior, we can conclude the strongness and the weakness, and then the futuredevelopment;(2) Second we settle the problem of how to do in this industry: firstwe analyse the two mode of building ourselves and merging from financial opinion,and then analyse the main collaborate mode from the marketing angle, at last fromthe angle of the best industry layout we study the merging target.