Study On The Strategy Of NingXia Coal Group Company

At present, western countries' coal industry has entered diversity, multiangle and globalization develop stage. However, our country's coal industry has weak competition ability and its internationalization level is low. How to face these challenges and select fit strategy,it will directly decide NingXia Coal Group Company's sustainable development. On the basis of SWOT analyses ,using AHP and Fuzzy Comprehensive Evaluation, puts forward NingXia Coal Group Company's strategy- Industrial chain extending strategy. It includes strengthening the coal business , developing coal electrical business and coal chemical business. Have planed NingXia Coal Group Company's strategic. In order to realize the strategy, some suggestions are offered on coal resource control, capital operation, the strategy of human resource, technical innovation strategy and management innovation.