The Research On Synergy Problems In Virtual Distribution

Modern organizations are more and more pursuing the synergetic relationships with other organizations. Synergetic relationships make the organizations collaborate more smoothly and deeply. The partners could gain synergetic benefit which could not be gained without building the synergetic relationships. Virtual Organization theory provides a suitable environment for members to build synergetic relationship and work synergistically. The members could freely collaborate with each other while keeping their own independence. Virtual distribution theory is an application of virtual organization theory in distribution industry. How the members in the virtual distribution organization build their synergetic relationships and perusing the synergetic benefit are the purpose of this thesis.The thesis is mainly composed of four parts.In the first part, the incentive of the normal organization synergy is analyzed. And the incentive for members in virtual distribution to synergy is pointed out. On the basis of that, the objective model is introduced.The second part focuses on vertical synergy. In this part, the business process of difference members is introduced, and the vision of the whole process is also proposed. Then, by the famous theory of synergetic point which is first given by Olivier Perrin, the synergetic point of virtual distribution process is discussed.In the third part the horizontal synergy is discussed. In order to gain the optimal benefit, different systems get different result. The study on comparing the different optimal results revealed the value of horizontal synergy.In the fourth part, the cost, risk and the benefit of synergy is discussed. of synergy . Further more, in order to insure the benefit of synergy, a performance control method of synergetic work is proposed and the effective factors are discussed.