The Commercial Real Estate Research On The Consumer

With the development of the real estate, the research on the real estate is more and more. But at present mostly investigation of real estate is about residential. It is little research on the commercial real estate, the only research is is concentrated in urban layout of commercial real estate and commercial real estate investment. It is vacuity that researching on the essential of commercial real estate. The very purpose of this dissertation is to discuss the influence of the consumer to the commercial real estate. It includes the influence of consumer to the commercial quantity and structure, the relation of consumer and trade-area. This dissertation use the consumer behavior and demand theory to guide the positioning and layout of commercial real estate projects. At the same time, according to consumer behavior characteristics of the commercial space, the paper having the study of the design and construction of commercial businesses layout. Finally, this paper applications the consumer research to the Shanghai commercial real estate and the commercial real estate project.This paper combines the consumer behaviour science, psychology, sociology, real estate studies, architecture, urban planning and economics school, to the research on commercial real estate. It provides a sample for the future of commercial real estate research.