Investigation And Research On Demand And Modal Of Commercial Real Estate In Tonghua Jincheng Mall

It is the most important to plan the business format of a commercial real estate.And it is the best way to classify and arrange the layout of commercial real estate projects.Demand survey of Commercial real estate is a necessary way to determine the combination of a commercial real estate layout.It holds life or death of a commercial real estate project.If it thinks the commercial real estate project operation as important part of a whole organism,which contains variety of formats.It's said that "pull one hair and push the whole body",which directly affect commercial real estate marketing strategy,development orientation,rental price,investment project and the subsequent property management,which will contribute to sustaining economic development and continuing prosperity.But commercial real estate layout must be based on the target consumer groups.Only if it's according to the needs of the consumer groups,it will ensure the rationality of project resource allocation and maximize the interests of investors.In this paper,the first study is a preliminary research through the overall analysis of the project background,and combined with the impact of consumer demand,consumer behavior,consumer decision factors,then it analyzes and designs the content of the research,and making sure of questions,options,statistics are analytical and referential.Then it uses the general methods and theories,summarizes the research methods of commercial real estate target about the demand of consumer service.The innovation of this paper is according to the real case of shopping mall,combined with real data obtained by investigation,in reference to the mature business combination analysis model and method,used data mining technology,extracting,transforming,analyzing and modeling the shopping mall data which obtained in the same positioning and commercial business format,and drawing the key conclusions of business.And then use the association analysis to study the potential relationship between the data items and the inherent rules.Through the data mining method of commercial real estate projects,it can be derived from the existence of certain formats associated with further consumption.The use of mining data to study the commercial real estate in the format of the project,and the consumption of the projects.At the same time,this paper used the Apriori algorithm to analyze the survey data,to calculate the frequency of each item,to find those are greater than the minimum support value,to determine the Jincheng commercial real estate business format planning based on this.Based on the research and analysis of this paper,it determines the main factors that affect consumer demand of the commercial real estate.In this paper,through real and effective research and data mining,to help the project to find a right proposal of the commercial real estate layout.