The Study On The Inclusive Tour

Tourism industry is regarded as one of the growing industry all over the world; therefore, its position has been greatly promoted in recent years. With more and more competitors joining the inclusive tour operation, the competition situation is becoming increasingly severe. Though the number of the tourists who take part in the inclusive tour are getting larger than it used to be, the profit of travel service running business is getting less, the main reason of which is the same service provided by various travel agencies. Accordingly, the price of inclusive tour is getting lower and lower, which makes the performance of travel agencies weaker and weaker. The thesis is devoted to the further discussion of the price competition phenomena, trying to make the travel service adjust its price-oriented competition and concentrate on the strategies of other aspects of inclusive tour, which will totally change the present situation and elevate the competitive advantage of travel service. Firstly, the thesis focuses on the present occasion of inclusive tour in China, finding out the problems concerned with the contents, price, promotion and service after sale of inclusive tour, which are afterwards analyzed. Secondly, as to the similarity of the inclusive tour provided by various travel agencies, broadening and deepening the inclusive tour service are put forward, which is based on the differentiation strategic theory. The transferring pricing strategy, distinguishing pricing strategy and cooperating pricing strategy are presented allowing for the demand in customers and the benefit of the travel service. Considering what the tourists enjoy from the inclusive tour is the experience which is quiet different from their own residential experience, psychological promotion is used to elevate the tourists'satisfaction and reduce the marketing expense for hunting a new customer. Lastly, the thesis is devoted to Changda Travel Service. Based on its own business and the situation from the its surrounding travel agencies, it is repositioned on the adolescent travel, which its own marketing advantage and problems are also considered. Referring to the advanced marketing strategy for inclusive tour mentioned before and adolescent's travel motivation and behavioral characteristic during the holiday, the marketing strategies for adolescent inclusive tour are obtained in the end.