Research On International Operation Strategies In Qiyuan Electrical & Mechanical Equipment Co.,Ltd

With China joining WTO, Chinese enterprises shall root themselves in domestic market and participate in world economy circulation actively by implementing international operation strategies under economy globalization to boost their global competition strengths.First, the article puts forward the operation weaknesses in Qiyuan Mechanical & Electrical Equipment Co., Ltd (Hereafter referred as SDRI) and demonstrates the necessity and feasibility of implementing international operations strategies in SDRI through analyzing its global industry environment and company conditions, then selects countries such as India, Pakistan and Iran etc. as SDRI's target marketing countries to implement international operation strategies by using theories of Transnational Corporation Management, International Trade and Industrial Organization as analyzing tools together with methods of Combined Market Segmentation and. Employing methods of OIL Paradigm and Cost Analysis Model the article discusses the selection of Entry Mode and Operation Mode to fulfill international operation strategies for SDRI, specifying that International Trade and Contractual Arrangement can be chosen as Entry Mode for SDRI and Direct Exporting and Turkey Project can be chosen as Operation Mode for SDRI.Right measurements can assure the success of strategy. At the end the article suggests that measurements such as collecting market intellectualspromptly etc. be drawn out and implemented to assure the success of international operation strategies in SDRI.Methods to choose international operation strategies and its results together with the related measurements which shall be taken by SDRI to facilitate success of the strategies put forward in this article are useful to guide SDRI both theoretically and practically. Methods, results and measurements in the article can also be referred by other small and medium enterprises in Chinese electrical and mechanical industry that are to select and implement international operation strategies.