| The problems now we meet are the proportion of real estate loan in bank loan is very high; the real estate project loan conditions are raised by the bank to reduce risk, which causes Real Estate Company urgently needs the financing channels besides the bank to solve the fund problem of project development. Thus, this article designs the trust financing means and current by taking Tianhong Real Estate Company as a case and offers financing solution scheme of concrete projects according to designed financing means and current. Firstly, the article analyzes the source of funds and traditional financing means of projects developed by Tianhong Real Estate Company and it expounds the project financing problem facedly Tianhong Real Estate Company and the developed projects "Century Star" and "Hongsheng Mansion". Then, it analyzes the external environment of Tianhong Real Estate's project financing, Then, it puts forward two new means of real estate project financing in connection with the relevant theory of trust and asset securitization and the national situation and market requirement, meanwhile, it analyzes the support conditions of the innovation of the project's trust financing means in concrete practice and application. Finally, it draws the conclusion: the innovation of real estate projects trust financing means is favorable to the development of mass investors, real estate industry, trust industry and securities development; it is favorable to the development of real estate's secondary market of finance and diversification of bank risk; it is the necessary road to implement real estate securitization process. The practical sense and application value of this article lie in that it has certain practical and learning significance for the concrete financing process of real estate project development by the practical design of trust financing means and operation current of real estate project and it is favorable to the operation process of the development of real estate securitization.. |
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