Analyze The Success And Failure Of Chinese Healthcare Corporation In The Aspect Of Image Strategy

Developed in the eighties ,Chinese healthcare trade makes a rapid progress ,at the same time ,as a new trade ,its sale amount in one year will come to one hundred billion from fifty billion now by the end of 2010 .Chinese healthcare trade should be full of animation ,but it falls into morass and badgers many specialized people in recent years.Interested in the development of healthcare trade ,the author collects a lot of relevant datum and investigates the healthcare corporation for one year ,makes a conclusion that Chinese healthcare trade has fallen into the Trust Crisis .The image of Chinese healthcare trade falls under the badly affection ,not only the bombastic and deceptive advertisement is troublesome ,but also the qualities of the product is doubtful.For Chinese healthcare corporations, they must catch the question of corporation image strategy, look for the reasons and sum up the experience.Through far-reading and accurate assay, the author expounds four successful image strategy, including corporation , government, medium and client ,in order to offer the reference for Chinese healthcare corporation.