Study Of Qingliu County Flower Industry Competitiveness Based On Industrial Chain

In recent years, the flower industry as a green industry plays more and more pivotal role in the development of rural agricultural economy, improve the ecological environment of urban and rural areas and the construction of spiritual civilization. Since Qingliu has superior natural conditions and abundant species resources and good investment environment which is very suitable for the development of flower industry. Currently, there has 62 flower nursery business,53 professional cooperatives and more than 15500 employees. Besides, there has formed a 12422 acres’ flower (fresh cut flowers 8367 acres, edible and medicinal flower 2675 acres, potted flowers 1380 acres), green seedlings 52730 acres, reaches 12.39 billion yuan output value. More than 260-million-yuan per capita net income, which is the province’s largest fresh cut flower planting base and an important hub. The flower industry has become our county’s agricultural increase benefit and characteristic industry that farmers increase their income.In this paper, the use of literature analysis, field survey, "diamond model" analysis method to study. The author first discusses the relevant theories, then analyzes the status quo and development conditions of the flower industry in Qingliu County, and then analyzes and evaluates the competitiveness of Qingliu County flower industry by using the theory of "Diamond Model" and SmartPLS 2.0 software. Planting area and government policy are the two factors that have the greatest influence on the competitiveness of the flower industry in Qingliu County. However, to enhance the overall competitiveness of the flower industry in Qingliu County, it is necessary to vigorously support the development of relevant and supporting industries for the flower industry, so as to perfect the flower industry Chain, so that the sustainable development of the county flower industry, the article proposed to enhance the competitiveness of the flower industry, the competitiveness of proposals:First, scientific planning, rational distribution; Second, improve the flower industry chain; Third, strengthen policy funding; Large capital attraction strength; Fifth, enhance the level of protection and protection of flowers.